SportsMyx is a full service sports marketing company providing solutions and results for our clients across all media platforms nationwide.

Concurrent with the sale of Action Sports Media, Gameday Media, LLC (Gameday), parent company to Gameday Media Inc. dba Action Sports Media, announced that the company, in order to improve its operational efficiencies and streamline its current structure, has undergone a reorganization and will operate under a new name.

Effective immediately, Gameday will operate as SportsMyx.  SportsMyx will continue to be headquartered in Alcoa (Knoxville), Tenn., and serve as the corporate arm of the company including all executive personnel.  This includes both Gordon Whitener, Chairman and CEO, and Jerry Felix, CFO, who will continue to oversee the remaining business entities (Varsity Sports Media, Inc., FanU, Inc., WVLZ 1180 AM ESPN and WKCE 1120 AM ESPN Deportes, Unified Armies of America, Inc, bLinc Sports, Inc. and CoolXposure, Inc.), as well as pursue new opportunities in the media industry.  

For more information on these companies, please visit their websites via the links on the right.

ABBOTT JOINS COOLXPOSURE AS REGIONAL MARKETING MANAGER
Annetta Abbott has been named regional marketing director for CoolXposure, Inc. (CoolXposure). Abbott will be based in Oklahoma City, and focus on new market development in the NCAA Division II and III, NAIA, and high school levels, as well as event marketing.. 
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FORMER ACTION SPORTS MEDIA PARENT COMPLETES RESTRUCTURE
Gameday Media, LLC (Gameday), the former owner of Action Sports Media, announced today that Gameday has been restructured to streamline its operations and will operate under a new name effective immediately. 
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SPORTSMYX ACQUIRES COOLXPOSURE
SportsMyx Holdings, LLC (SportsMyx) announced today it will expand its sports marketing services through a partnership with CoolXposure™ LLC, which will give SportsMyx majority ownership.  
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LEARFIELD SPORTS, ISP SPORTS ACQUIRE ASM
Learfield Sports and ISP Sports have officially come to terms in the joint acquisition of Action Sports Media, as announced today by Learfield Sports' President Greg Brown and ISP Sports' Chairman and CEO Ben Sutton.
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FANU.com BECOMES THE HOME FOR COLLEGE SPORTS FANS.  ALLTEL WIRELESS SIGNS AS PRIMARY SPONSOR

It’s autumn in America and college sports fans’ fancy turns to quarterbacks, running backs and….smackbacks?  The kickoff of the 2007 college football season also marks the launch of www.FanU.com, a free, all-attitude, no-platitude web site with content generated by and for fans passionate about college sports.  Alltel Wireless, America’s largest network giving coverage across the country, will serve as the site’s title sponsor.
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ASM and WKCE 1120 AM PARTNER WITH ESPN DEPORTES RADIO
Action Sports Media and ESPN Deportes Radio announced today a partnership that will broadcast the first full-time Spanish-language sports radio broadcast in the state of Tennessee on WKCE 1120 AM Maryville.
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INTRODUCING VARSITY SPORTS MEDIA’S TENNESSEE FOOTBALL MAGAZINE
Varsity Sports Media announced an early August 2007 launch for Varsity Sports Media’s Tennessee Football magazine. 
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VARSITY SPORTS MEDIA’S GEORGIA FOOTBALL MAGAZINE
Varsity Sports Media announced an August 4th-7th launch period for Varsity Sports Media’s Georgia Football magazine.
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1180AM ESPN RADIO
Action Sports Media Buys WVLZ 1180 AM Knoxville and WKCE 1120 AM Maryville
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