VARSITY SPORTS MEDIA’S GEORGIA FOOTBALL MAGAZINE
HITS SHELVES AUGUST 4-7th


SUGAR HILL, GA – March 28, 2007 – Varsity Sports Media announced an August 4th-7th launch period for Varsity Sports Media’s Georgia Football magazine.  Varsity Sports Media’s Georgia Football will be available at traditional news outlets, various retailers, and high school campuses statewide.  The magazine, which will be produced annually, will include coverage of the 420 varsity high school football teams, their schedules, player statistics, recruiting information, color photography, feature stories by professional sports reporters and 2006 schedules for every program.  As a bonus, the magazine will also cover the state’s 12 collegiate programs and the NFL’s Atlanta Falcons.

Varsity Sports Media has teamed with parent company Action Sports Media, a leader in the collegiate sports marketing industry, and with A.E. Engine, LLC, an organization that helps create and execute publishing and marketing programs, to promote Varsity Sports Media’s Georgia Football as the premier sourcebook for Georgia football.

The 224-plus page magazine will be the first of its kind in Georgia, featuring a glossy finish, professional design and production, and entertaining editorial features and photography.  Varsity Sports Media’s Georgia Football will have a considerable shelf-life, giving advertisers a durable vehicle that will reach readers throughout the high school football season.

“The excitement around the magazine continues to swell as we near its release to the public,” said Craig Baroncelli, president and founder of A.E. Engine.  “Man for man, some of the best football in the country is played in Georgia, and it is time the players, coaches and fans received a magazine that touts this fact.  Businesses on  a national, statewide, regional and local levels see the value this program can provide in strengthening their bonds with the community.  The uniqueness of our subject matter, in addition to the exclusivities we offer businesses, makes it a win-win situation.”

Varsity Sports Media’s Georgia Football will serve as a keepsake item, featuring photography and writing from some of Georgia’s top sports journalists.  Coaches, college scouts and fans of all levels will leverage it as a comprehensive resource to Georgia football.

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In conjunction with the magazine’s release, Varsity Sports Media will launch www.GeorgiaFB.com in May.  GeorgiaFB.com will be an interactive website to keep fans abreast of the season’s actions, a statewide road tour and a scholarship program to award student-athletes for academic achievements.  The website will be updated daily and will include the latest news, team and player profiles, fan forums, polls, contests and photography from games across the state.

For sales and advertising information, please contact sales director Cadell Miller at (404) 468-4553 or cm@ae-engine.com or managing editor Robert Naddra at (770) 904-5107 or rn@ae-engine.com.

About Varsity Sports MediaVarsity Sports Media (www.varsitysportsmedia.com) is a producer of consumer-targeted, traditional and new media programs aimed at the sports audience.  Varsity Sports Media creates and delivers products and messages that celebrate the positive aspects of high school sports. 

About Action Sports Media, Inc.
Action Sports Media, Inc., (www.actionsportsmedia.com) provides niche collegiate sports marketing services, specializing in athletic venue media rights.  Action Sports Media services its contracts by selling advertising and signage sponsorship rights at various sports venues, and the company has exclusive contracts with premier athletic programs in powerhouse NCAA conferences including the Big East, SEC, Big Ten, Big 12, Southern, and West Coast.  The company also markets a software package, Game Ops Commander, which enables scoreboard operators to manage the audio portion of their game-day production; more than 900 groups have licensed Game Ops Commander.  Action Sports Media is a privately held company whose principal investor is Parallel Investment Partners, a Dallas-based private equity firm that invests in growing, entrepreneurially led U.S. companies.  Parallel (www.parallelip.com) has offices in Dallas and Los Angeles.

About A.E. Engine
A.E. Engine  (www.ae-engine.com) creates and executes publishing and marketing programs for companies and associations across the nation.  One of A.E. Engine’s core competencies involves turnkey publishing, to include sales and marketing, graphic design, editorial development and distribution.  A.E. Engine also provides graphic design, print management and consulting services to companies both nationally and locally.  A.E. Engine’s client list includes: Action Sports Media, NASCAR, US Youth Soccer, Lowe’s Motor Speedway, Zane Publications and Promotions, Pantheon International and the East-West Shrine Game.