ASM and WKCE 1120 AM PARTNER WITH ESPN DEPORTES RADIO

KNOXVILLE, May 15, 2007 – Action Sports Media (ASM) and ESPN Deportes Radio announced today a partnership that will broadcast the first full-time Spanish-language sports radio broadcast in the state of Tennessee on WKCE 1120 AM Maryville.

“The Hispanic market in Knoxville and the surrounding areas is exploding and we are very excited to carry the first Spanish-language sports radio station to this increasing group of listeners,” said Gordon Whitener, Chairman and CEO of ASM.

As an ESPN Deportes Radio affiliate, 1120 AM will broadcast a variety of national and local sports including MLB, NBA and NFL games, boxing and soccer, and highlight and commentary programming.

“The power of the Hispanic market, and the passion within the Hispanic community for sports, is something we are pleased to deliver for the marketing circles of Knoxville,” said Bill Hodge, President and General Manager of 1120 AM.

Carlos Nicho, Founder and Editor of Mundo Hispano, the Hispanic newspaper with the largest geographic coverage in the State of Tennessee, also shared his enthusiasm on the launch of ESPN Deportes Radio in the Knoxville area. “I am excited about the partnership between Action Sports Media, 1120 AM and ESPN Deportes Radio. I believe this is an important collaboration that brings new opportunities for the promotion of the local Latino sports.”

ESPN Deportes is the brand under which ESPN Inc. has been serving U.S. Hispanic sports fans since 2000. In addition to ESPN Deportes Radio, the only around-the-clock national Spanish-language radio network in the U.S., the roster of branded initiatives now includes ESPN Deportes TV; ESPNdeportes.com, the leading Spanish-language sports site in the U.S.; and ESPN Deportes La Revista, the only general sports Spanish-language magazine in the U.S.

Action Sports Media is a full service marketing company specializing in collegiate sports game day multi-media. Comprised of 11 leading NCAA universities and 19 collegiate venues across the United States, ASM was founded in 1997 to meet the increasing need for sales and marketing expertise in college athletics. Additional information about the company is available at www.actionsportsmedia.com or by calling 865-379-0625.

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