FORMER ACTION SPORTS MEDIA PARENT COMPLETES RESTRUCTURE

ALCOA, Tenn., (April 17, 2008) – Gameday Media, LLC (Gameday), the former owner of Action Sports Media, announced today that Gameday has been restructured to streamline its operations and will operate under a new name effective immediately. 

Gameday’s name has been changed to SportsMyx Holdings, LLC (SportsMyx).  SportsMyx will continue to be headquartered in Alcoa (Knoxville), Tenn., and will serve as the holding company for SportsMyx’ operating subsidiaries.  SportsMyx Chairman and CEO Gordon Whitener and CFO Jerry Felix will continue to oversee business operations while pursuing new opportunities for the company in the media industry.

“Given the evolution of our company over the past few years, including several acquisitions and start-ups and the sale of Action Sports Media, we wanted to take this next step to create better efficiencies internally and for our clients,” said Gordon Whitener.  “SportsMyx is about providing nationwide sports marketing solutions and results for our clients across all media platforms, and this reorganization helps us achieve that primary focus,” he continued.

Businesses operating under SportsMyx include Varsity Sports Media, Inc., FanU, Inc., SoundDirector, WVLZ 1180 AM (an ESPN affiliate) and WKCE 1120 AM (an ESPN Deportes affiliate), Unified Armies of America, LLC, bLinc Sports, Inc., and newly acquired CoolXposure, Inc. 

Varsity Sports Media, Inc. (VSM) was formed in 2006 to promote high school sports through high-quality, big-impact publishing and marketing programs.  Currently VSM publishes annual high school football magazine in Florida, Georgia and Tennessee, and a high school basketball magazine in Kentucky.  (www.varsitysportsmedia.com)

FanU, Inc. is a social operating network, www.FanU.com, created in 2007, where collegiate sports fans can share and interact with other passionate fans, as well as get all the latest news and updates on their preferred Division I-A and I-AA football teams and all Division I basketball teams.

SoundDirector, formerly GameOps Commander is a software application created in 1995 that provides instant access to a user’s entire library of gameday presentation media including CD-quality music, sound effects, crowd prompts, and video clips.  (www.SoundDirector.com)

SportsMyx manages WVLZ 1180 AM Knoxville (an ESPN affiliate) and WKCE 1120 AM Maryville (an ESPN Deportes affiliate) pursuant to a local marketing agreement between Kirkland Wireless Broadcasters, Inc. and GameDay Oskie, Inc.,.  (www.1180espn.com)

Acquired in 2007, Unified Armies of America, LLC is built on a military-style ranking system to promote and reward outstanding sports fans who go above and beyond the call of duty to promote their favorite team or driver and their communities.  A portion of the proceeds supports several charitable organizations.  

Created in 2007, bLinc Sports, Inc. is a marketing agency with a focus on sports marketing strategy and consulting, event management and experiential hospitality.  bLinc Sports maintains offices in both Atlanta, GA and Knoxville.  (www.bLincSports.com)

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