ABBOTT JOINS COOLXPOSURE AS REGIONAL MARKETING DIRECTOR

SOUTHLAKE, Tex. (Dallas), May 5, 2008 – Annetta Abbott has been named regional marketing director for CoolXposure, Inc. (CoolXposure). Abbott will be based in Oklahoma City, and focus on new market development in the NCAA Division II and III, NAIA, and high school levels, as well as event marketing.

Abbott has 18 years experience in sales, marketing and promotion in the fields of professional sports, NCAA Division I and NAIA collegiate levels, non-profit entities, and radio and television sales. Most recently she served as regional marketing director for The West Agency in Denver, Colo.

“We are extremely excited and fortunate to have an individual of Annetta’s caliber join our team,” said CoolXposure president, Jack Richards. “Annetta knows the business and has tremendous vision for our product, which will be a dynamic integral in our future growth.”

Founded in 2007, CoolXposure™, a SportsMyx Holdings, LLC company (www.SportsMyx.com), is privately owned and operated, based in Dallas (Southlake), Texas. CoolXposure™ is a marketing company and authorized Port-A-Cool® distributor, providing the newest on-field, in-stadium and event signage opportunities for advertisers. For more information about CoolXposure™ and CoolScreen™ Technology, visit www.CoolXposure.com or call (469) 964-7403.

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